hospitality professionals

Paid Media Manager

Industry:-Blockchain (Web 3)

Location: Remote (Europe, USA)

You Must Have:

  • 5+ years of experience as Paid Media Manager, Paid Search Manager, Paid Marketing Manager or similar role
  • Comfortable working in a privacy-focused and GDPR-compliant environment
  • Experience working with major ad platforms for search and display (Google Ads, Twitter Ads, Brave Ads…)
  • Excellent project management and organisational skills
  • Strong communication, people and stakeholder management skills
  • Data-minded and results-focused with experience in measuring impact
  • Experience in a fast-paced and growing tech startup environment
  • Strong organization and analytical skill with a keen eye on details
  • Team player and self starter who isn’t afraid to take initiative
  • Fluent in English

Responsibilities:-

  • Plan and execute both ongoing and ad hoc paid media and search campaigns, to create awareness and generate leads among developers and crypto enthusiasts
  • Create and manage paid media campaigns including display, paid social, native ads and PPC to generate awareness and drive traffic to our websites and third party platforms
  • Establish KPIs, run A/B tests, and analyse campaign performances
  • Collaborate with the web, design and content teams to optimise conversions
  • Produce reports on campaign effectiveness and create relevant follow-up tactics
  • Competitor analysis and benchmarking
  • Ensure campaigns are in compliance with Web 3.0 values, GDPR and industry regulations
  • Monitor industry trends and landscape and continually audit, test and improve the ongoing campaigns
  • Collaborate with marketing colleagues to ensure join strategic marketing objectives align with paid ad activity
  • Document and standardize work processes

Bonus

  • Familiarity with open source software
  • Experience in the blockchain/crypto industry
  • Experience in creating paid campaigns for a developer audience

Salary:- In line with industry standards.

Think you fit the bill?