Hospitality recruitment

Senior Brand Strategist

Industry:-De-Fi (Web 3 , Blockchain)

Location: Remote (Europe, USA)

You Must Have:

  • Experience in a role as Brand or Creative Lead, preferably with a Fintech, startup, and/or blockchain project
  • Proven ability to develop brand and marketing strategies
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of go to market strategies for a blockchain project
  • Excellent English skills
  • Experience working in a fast-growing early-stage marketing team (5-25 people)
  • Firm grasp of all aspects of marketing
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with latest trends and marketing best practices

Responsibilities:-

  • Lead brand strategy; develop identity, messaging and relationship between Centrifuge and the DeFi ecosystem
  • Work closely with the strategy team to outline a cohesive brand strategy
  • Develop a clear and compelling message for our brands and incorporate this into the marketing strategy for the campaign manager, marketing project manager, and social lead
  • Grow brand awareness and drive brand consistency across all communications and different audiences
  • Analyze brand positioning and user insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and our go-to-market strategy
  • Lead creative development to motivate the target audience to “take action”
  • Monitor market trends, research markets and competitors’ activities
  • Devise innovative growth strategies/creative campaigns and working with our design team & marketing to execute them
  • Align the company around the brand’s direction, choices and tactics
  • Collaborate with the Comms lead on the planning and execution of an overall marketing strategy for the organisation and for new and existing products or services

Salary:- In line with industry standards depending on experience.

Think you fit the bill?